Before starting her eponymously named jewelry line in 2014, Tara had an extensive career as an art dealer and private curator. She was the co-owner of Sandroni Rey Gallery from 1998-2010, which opened on Abbot Kinney in 1998 and spearheaded the transformation of that street into a cultural destination. She moved the gallery to La Cienega in 2004 and was again at the forefront of a neighborhood’s transformation as Culver City evolved into an international arts district.

She spent the years following the closing of the gallery as a sought-after private curator managing art collections across the country.

She has long been inspired and influenced by the mix of dedication and easy-going joy that defines surf culture. Her extensive career in the art world has made her acutely aware of the power of design and color to communicate and she uses both to share the sense of joy and strength she finds in the ocean.

Tara, her two sons and her husband travel the world surfing and exploring. The designs and colors she works with are designed to reflect the energy and landscape of their favorite spots.